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TOMS and whole foods market

February 8th, 2010 by bradotts

Brad is currently responsible for TOMS Boutique sales and our relationship with Whole Foods Market and recently shared his story on the official WFM blog (we brought his story here to share with all of you!). He is passionate about social entrepreneurship, simple community based living, cooking, organic gardening, music playing (guitar, banjo, pedal steel, piano), and tattoos…more tattoos. Read his full bio here.

When I started working at TOMS (when the company was only about 4 weeks old), the first thing that I said to our fearless leader, Blake, was “Whole Foods is a company that we must partner with as they will not only understand what we are doing, but they will want to be a part of it as well.”

Eighteen months later, after countless hours of hard work, we launched our first exclusive collection of Eco-Friendly/Vegan shoes with Whole Foods Market. Since then, we have continued to explore the world of environmentally friendly materials, along with launching a shoe for those who practice a vegan lifestyle.


Brad sporting his favorite Cordones

In just under two years, through the Whole Foods partnership and the purchases of caring customers, we have given just over 37,240 pairs of new shoes to children in need.

It is amazing the needs that these shoes have met and continue to meet around the world. In areas of deep poverty, shoes can play a role that goes far beyond comfort, including access to education and prevention of disease (bare feet make children susceptible to a wide range of diseases and parasites). It has truly blown me away how the Whole Foods Market team members have rallied around these needs, becoming some of the most dedicated, excited and passionate advocates for the One for One mission that I have come across in my almost four years here at TOMS.


A GIVE window made out of TOMS at a Whole Foods Market location

We are honored and excited to partner with such a great company, who is not only working to help bring us better quality food for what we put IN our bodies, but also for what we put ON our bodies.

So, live fully, love others unconditionally, and if you happen to run into your neighborhood Whole Foods Market for some locally sourced tomatoes, basil or rainbow chard, make sure to stop by the Whole Body department to become part of the One for One movement.

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  • 1 TOMS Shoes and Whole Foods [part 1] Feb 12, 2010 at 11:17 pm

    [...] and TOMS Shoes partnership announced: on the WFM blog, on the TOMS blog This entry was posted in Uncategorized. Bookmark the permalink. Post a comment or leave a [...]