TOMS Shoes » style your sole

lakeland style your sole

bmycoskie — Mon, 22 Feb 2010 18:47:25 +0000

I was in Lakeland last week, speaking at Florida Southern College and also got to stop by a really inspiring Style Your Sole event. The community of Lakeland raised enough money to purchase 150 pairs of TOMS so they could host a Style Your Sole for these awesome kids that are supported by local organizations. Check out all the photos below!

Miracle, customizing her TOMS

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lululemon newmarket, ontario event this weekend!

hajime — Fri, 22 Jan 2010 22:27:46 +0000

My name is Hajime and I am a part of the International Sales Team at TOMS. On our most recent TOMS Canada tour we were fortunate enough to meet Jared Sullivan from lululemon in the Newmarket, Ontario store. Jared is an incredibly passionate person, has a love for TOMS Shoes, and shared with us the ethos of lululemon: “To elevate the world from a place of mediocrity to a place of greatness”. The more we got to learn about Jared and the philosophy behind luluemon, the more we realized how we are like-minded companies working towards making the world a better place.

In order to celebrate this drive to “elevate the world”, lululemon will be hosting a TOMS Style Your Sole event this Saturday Jan 23 from 7-9PM at the lululemon store in Newmarket, ON. Come by to custom design your own pair of TOMS or to collaborate with others to create a unique pair!

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top ten top tens, day 8: style your soooooooole!

admin — Wed, 06 Jan 2010 00:22:17 +0000

One of the most awesome things TOMS has done from the beginning is encourage customers to customize their TOMS with paints, markers, and fabrics. TOMS fans took off with the idea and Style Your Sole has remained one of our favorite pieces at events. Whether a professional artist takes on the task of creating custom kicks or you challenge your own creativity, we’re often blown away at the outcome. Here are our top 10 custom TOMS, collected from fans and events over the past 365 days.. enjoy!

10. Simple, yet chic… from artists Sandra & Crockett at a Nordstrom event in San Francisco.

9. Had to be from ‘09 (when we launched the Cordones!): even TOMS with laces get styled. From Sandra & Crockett again.

8. SoCal summer TOMS, courtesy of good TOMS friend and artist Theo Hetherington at a Thalia event.

7. From a campus event at Granite Bay High School. Love the colors!

6. HOW CLEVER! Haven’t seen any like this yet… felt! From a U of A event…

5. Once we learned about this intern alumni’s master creative ability, she became go-to girl for something special. Embroidery and fabric on canvas by Vanessa Hernandez.

4. A special Style Your Sole event at a special needs school in Austin, TX. How precious

3. It was difficult to not flood this list with more of Vanessa’s creations… but we limited ourselves to two… Koi Fish on canvas TOMS by Ms. Hernandez.

2. A pair for Retail Marketing Manager Garett, by artist Andy de Leon. Look at that detail!

1. A collection of super detailed beautiful shoes from a retail event at The Loop. AMAZING!

Have you customized your TOMS? Want to make our Style Your Sole favorites next round (who says we only get to do this once a year?!)? Post your photos on the TOMS Wall or on our Facebook Page!

We’re having a blast with these Top 10 lists and hope you are too. Only a couple left… see ya tomorrow.

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building the TOMS artist network

admin — Thu, 19 Nov 2009 01:03:44 +0000

Are you creative, artistic, and love TOMS? Well… then we need you!

TOMS hosts Style Your Sole events weekly, all over the nation, where artistic talent is needed to customize and style shoes. You could be customizing TOMS anywhere in the city from little mom & pop boutiques to the floors of Nordstrom. TOMS Artists get to use their creative talents, spreading the One for One message, by customizing TOMS. Not a bad deal right?

Think you have what it takes? We are excited to see! Please email your name, phone number, address, and 3 digital samples of your artwork to TOMSartists@TOMSshoes.com.

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retailer download: shoe biz

admin — Wed, 21 Oct 2009 15:04:01 +0000

TOMS: How did you hear about TOMS?
SHOE BIZ: We were originally attracted to the brand solely on the basis of its humanitarian direction which was in perfect alignment with our effort to bring awareness of the difficulties orphans/youth were facing around the world.

T: How long have you been carrying TOMS?
SB: Since early 2008.

T: Why does your store carry TOMS?
SB: TOMS has enabled us to indirectly, and without any pre-condition or expectations from our customers, contribute to many children in need of clothing and financial support. TOMS has empowered us to invite many who seek to help others to find a trustworthy and legitimate source to make a purchase and directly contribute to the well-being of a child.

T: What shoe has been your best seller?
SB: The good old fashion, classic canvas slip on.

T: What makes your store special, why should people come visit?
SB: Shoe Biz, since June of 2009, has held over four in-store charity events with the participation of local artists, musicians, and painters to bring awareness and support for the orphans in Africa. The TOMS event held on August 22 was one of the most trafficked, most productive, and well attended charity events we have had so far.

During the TOMS event on August 22, we invited 4 local artists to customize any TOMS purchased. Over 53 TOMS shoes were customized (up to 2 1/2 hour wait), sold over 93 pairs on that Saturday, while Shoe Biz gave 2 pairs of shoes for every pair of TOMS sold that day and matched dollar for dollar for any/and all shoes sold on that day. All proceeds were given to www.youthagainstpoverty.com to help orphans in Africa.

T: Tell us about the event you have coming up…
SB: It is our intention to have a similar TOMS charity event at our Noe Valley location (3810 24th Street, San Francisco) on Saturday, October 24th during Fall Harvest Day. Shoe Biz will join TOMS to give two pairs for every pair of TOMS sold, match dollar for dollar, and donate all the proceeds to www.youthagainstpoverty.com.

T: Any other comments you would like to add?
SB: Through generous contribution of TOMS, we have been able to hold charity events to show that we should come forward and assist those who suffer even more during tough economic times. For days after our August TOMS event, those who heard about our collective contribution came by to support and to purchase TOMS to help the orphanages in Africa and drop locations designated by TOMS. It is the most uplifting experience and a powerful encouragement to see how families are willing to give and to have their children participate in these occasions.

Shoe Biz – Noe Valley
3810 24th Street
San Francisco, CA 94114

Click here for other Shoe Biz locations.

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holiday matinee custom TOMS

admin — Wed, 09 Sep 2009 22:29:05 +0000

Last month, good blogger friend Dave Brown invited Friends of TOMS to participate in his 10 year anniversary event for the Holiday Matinee blog. In addition to collecting a percentage of the profits from the night to benefit Friends of TOMS, we also got to meet some amazing people and share an awesome evening. An update from Dave below on the shoes some local artists painted for the event.

Hey TOMS crew,
We just finished hanging the artist series of TOMS Shoes in our office. 11 local artists each designed a pair specifically for our 10 Year Anniversary party that benefited Friends of TOMS. You’ll have to come back to San Diego and check out the exhibit in person. The detail on a lot of the shoes are absolutely incredible!
Much love + respect,
Dave

Founder, Holiday Matinee
www.holidaymatinee.com

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NOLA shoe drop on good morning america, tomorrow sept 3rd!

admin — Wed, 02 Sep 2009 23:23:30 +0000

As many of you know, TOMS was in New Orleans last week for Style Your Sole Shoe Drops at five local schools. We were fortunate to have Robin Roberts from Good Morning America join us to speak with Blake and help decorate the canvas TOMS with students.

The GMA piece will air some time between 8am and 9am tomorrow September 3rd. Don’t forget to tune in!

For more photos, visit TOMS on Facebook.

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TOMS and hawk nelson together at nordstrom

admin — Tue, 28 Jul 2009 00:05:28 +0000

Saturday, TOMS hosted a fun event at Nordstrom South Coast Plaza in Costa Mesa. In addition to the awesome sales staff helping customers find the perfect pair of TOMS, the incredible interns who gave up their Saturdays, and the skilled artists whose creativity blew us away, this event also had some special: the guys of Hawk Nelson showed up to sign autographs for their very patient (and excited!) fans. Hawk Nelson is committed to recruiting their fans to purchase TOMS with an end goal of sending 5,000 matched pairs to an orphanage they support in Haiti… and they couldn’t be more stoked about it. TOMS is proud to have them on board, had a blast with all the guys and all the customers on Saturday, and hopes the custom TOMS below inspire you to Style Your Sole!

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TOMS + active + krochet kids host GIVE event in irvine

admin — Tue, 21 Jul 2009 23:08:57 +0000

The 3rd annual GIVE event this past weekend at the Irvine Spectrum Center in Irvine, CA was beyond a success. TOMS teamed up with Cali-based action sports retailer Active and up-and-coming non-profit Krochet Kids to create an energetic atmosphere, which featured a slew diverse live music, live murals, and 13 artists custom painting TOMS for customers. “We had over 1,500 people there!” said Retail Marketing Manager Garret Awad. “This event was by far the biggest event we have done with Active.”

Active is always amazing at pulling together memorable events, and they’re never shy to execute original ideas and creative setups.

Be sure to become a fan of the TOMS Facebook page for updates on events all over the country. Local to SoCal? Text TOMSLOCAL to 75309 and we’ll let you know directly when TOMS is planning something amazing around here.

If you came by the event and took photos, we wanna see them! Post them to the TOMS MySpace page, TOMS Facebook page, or @TOMSshoes on Twitter.

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celebrate your independence

admin — Fri, 03 Jul 2009 18:30:02 +0000

Have a great 4th of July weekend!!

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