As VP of Sales, Pete Ferrer reflects, “At 8:15 we had close to 200 people in line with the line wrapping around two buildings!”

The TOMS team, led by Retail Marketing Manager Garett Awad, took the entire day to set up the perfect atmosphere complete with DJ Peytonious, VeeV Vodka, Honest Tea and Nika Water — all of whom TOMS is always grateful to have on board.

The night was alive with excitement with fans anxiously waiting to purchase their numbered pair of limited-edition TOMS and snapping photos with Brandon. The dance floor was kickin’ and the crowd was a blast. It’s always so great for TOMS to share the One for One movement with a new crew, and we were stoked to see the Incubus fans and sneakerheads embrace the TOMS mission.

“You all should feel proud of what went down last night… As I always say, ‘You can’t expect different results doing the same thing!’ Last night we did the unexpected,” Pete mentioned in a note to the TOMS team.

A HUGE thank you to UNDEFEATED, Juxtapoz, Canvas Nineteen, Brandon Boyd, Kristin Jai Klosterman, Incubus, all the amazing bloggers who shared the Collaborative Canvas Collection with their audience, and the dedicated fans and supporters who came out to the event and bought TOMS! Since this project began nearly a year ago, it has flourished into something truly special. Last night proved to be a memorable milestone for TOMS, and we’re so grateful that all of you were able to share it with us.

More photos on the TOMS Facebook Page.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

And if you’re in LA, or anywhere near LA, you should probably definitely need to be at the UNDEFEATED Silverlake location on Saturday to see Brandon and Kristin’s work in person. It’s gonna be a super celebration of art and One for One… and you surely won’t want to miss out.

TOMS: How long have you been painting for?
BRANDON BOYD: I have been drawing since I can recall and painting for the past 10 or 12 years.

TOMS: Where does your passion for art and music stem from?
BB: I remember being surrounded by art and music as a child, so I have to assume that some of my hard wiring is a result of a fortunate environment. That being said, my drive and impulse to make things out of nothing is almost preternatural. I NEED to make music and art. If I deny the impulse, I get anxious and am filled with an unshakable feeling that I am missing something. So, I have been doing my best to accommodate this ‘live in guest’ my entire life. It still feels vital, magical and novel. So I have reserved the nicest couch in my house for it and is constantly leaving a mess in my living room.

TOMS: What excites you most about this collaboration with TOMS?
BB: What excites me most about this project with TOMS is the opportunity to make wearable art. That and the notion that the canvas’ I labored over for four days were to be destroyed systematically by being hacked into hundreds of pieces and turned into things that would eventually smell like cheese popcorn. Exciting! Art that is alive!!

TOMS: How do you know Kristin Jai Klosterman and why did you choose to work together?
BB: Kristin is my neighbor and fellow devotee of the Church of ‘DoWhatEverIGottaDoToMakeArtInsteadOfGettingARealJob’. They are very welcoming, warm and jovial. But be warned, it looks and smells a lot like a cult.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.