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top ten top tens, day 6: we noticed something about your TOMS photos…

admin — Mon, 04 Jan 2010 01:10:05 +0000

Today’s post is less of a top 10 countdown and more of a funny observation over the past year. It seems as though a majority of TOMS fan photos come in one of two anonymous styles: in a circle, or from the ankles down. We never suggested photos be taken that way, and yet the trend has flourished. And we’re glad to see so many of you wearing TOMS… although we may never see any of your faces.

Here’s a small collection of these photos, courtesy of our Facebook fans…

Circlllessss!!!

Ankles and TOMS!!!!

Post your TOMS circles, TOMS + ankles, or other favorite TOMS photos on the TOMS website and on our Facebook page! We love ‘em all

One of our favorite things is coming up this week on our “Top Ten Top Ten” lists: custom TOMS from Style Your Sole events. Check back soon!

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TOMS + active + krochet kids host GIVE event in irvine

admin — Tue, 21 Jul 2009 23:08:57 +0000

The 3rd annual GIVE event this past weekend at the Irvine Spectrum Center in Irvine, CA was beyond a success. TOMS teamed up with Cali-based action sports retailer Active and up-and-coming non-profit Krochet Kids to create an energetic atmosphere, which featured a slew diverse live music, live murals, and 13 artists custom painting TOMS for customers. “We had over 1,500 people there!” said Retail Marketing Manager Garret Awad. “This event was by far the biggest event we have done with Active.”

Active is always amazing at pulling together memorable events, and they’re never shy to execute original ideas and creative setups.

Be sure to become a fan of the TOMS Facebook page for updates on events all over the country. Local to SoCal? Text TOMSLOCAL to 75309 and we’ll let you know directly when TOMS is planning something amazing around here.

If you came by the event and took photos, we wanna see them! Post them to the TOMS MySpace page, TOMS Facebook page, or @TOMSshoes on Twitter.

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retailer download: the public

admin — Wed, 08 Jul 2009 21:08:21 +0000

As they openly admit, Nebraska might not be the first place to which you associate hip, new fashion trends. But The Public has broken that stereotype, offering the latest gear at their “local to the core” shop on O Street in Lincoln, NE. TOMS have definitely become a popular item and The Public is opening their doors this weekend for a Style Your Sole event that we’re even tempted to jet to Nebraska for…

TOMS: How did you hear about TOMS?
THE PUBLIC: TOMS actually contacted us!

T: How long have you been carrying TOMS?
P: Since March of 2007.

T: Why does your store carry TOMS?
P: It is a great shoe with a great story, the cause is an awesome added bonus.

T: What shoe has been your best seller?
P: It is hard to say… we sell them all really well!

T: What is your (personal) favorite TOMS style?
P: Brown Burlap. So much texture and I wear a lot of earth tones.

T: Do you get many customers who recognize the shoes?
P: 90% of the time, TOMS are the first shoe picked up [out of other shoes in the store]. I am sure that recognition has something to do with that.

T: What makes your store special, why should people come visit?
P: The idea of The Public is more then just a shoe store but a community based store with a different shopping experience, local to the core!

T: Tell us about the event you have coming up…
P: This Saturday, July 11 from 4:00 PM to dusk, we have 20 amazing artists coming out to Pioneers Park for a huge Summer Style Your Sole event. Bring a blanket and some food to share. Come by the store before Saturday if you’re interested in participating. More info on the Facebook invite.

The Public
1033 O street
Lincoln, NE 68508
(402) 742-4000

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summer plans with TOMS

admin — Wed, 01 Jul 2009 00:50:56 +0000

Who doesn’t love a chill summer evening, filled with good times, good friends, and awesome hand painted TOMS? TOMS retailer Akira hosted a killer event last week that brought in a great crowd and produced some really creative shoes- check the photos out below. Using spray paint, stencils, acrylic paints, and markers on solid colored TOMS, you can achieve the same effect! Thanks to the team at Akira for sharing the One for One movement with Chicago!

There are plenty of TOMS events to fill your upcoming summer days- become a fan of the TOMS Facebook page, as we will be posting more info on each of these events as the dates get closer!

July 2nd    WIIFY Unique & Casual, Flower Mound, TX
July 4th   TOMS Pop Up Store: Hamptons, NY
July 11th    The Public, LIncoln, NE (15+ artists customizing TOMS!!)
July 11th    Sample Sale: TOMS HQ, Santa Monica, CA
July 18th    Active Event: GIVE—Irvine Spectrum, Orange County, CA
July 24th    Flying Point: Art & Sole— Hamptons, NY
July 24th    Teesie’s Attic, Arlington, TX
July 25th    Pacific Wave: Santa Cruz, CA
July 26th    Whole Earth Provisions & Zulu Creative Birthday SYS, Houston, TX
Aug 1st    Crazy Mary’s: Sacramento, CA

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international retailer download: lucid, canada

admin — Fri, 26 Jun 2009 21:22:37 +0000

TOMS: How did you first hear of TOMS?
LUCID: I first heard about TOMS from a sales rep. I was actually looking for another particular brand of shoes and found the rep for them. It turned out that brand was not available in my area as another store already carried them. The sales rep suggested TOMS instead. The universe was conspiring in my favour that day!

T: What are your favorite TOMS you currently carry?
L: Personally, I wear the Stitchouts most often! Its the Wrap Boot that I think is pretty genius though…but they don’t make them in my size!

T: You recently went on a shoe drop. Tell us a little about your experience and how it affected you?
L: Wow…gotta a few hours? In December, I went on a shoe drop in Misiones in Argentina near the Iguazu Falls. I met with 12 amazing people from the US, Canada and Australia. We travelled to different schools in that area and distributed shoes to kids. We spent about an hour or more fitting individual kids with shoes. Then afterwards, we would have free time with our new friends playing, kicking a soccer ball around and for the most part hamming it up. There was a bit of a language barrier (especially for me) but that didn’t seem to matter as laughing is pretty universal. Seeing first hand the different conditions that other people live in was very humbling. The things that we take for granted every day became very apparent. The “problems” that I perceived myself to have everyday seemed petty compared to what some of the people I met have to deal with. Even more humbling was how happy these people were living in what we in North America would consider poverty. This further instilled my belief that money, though a provider of comfort and luxury, is not the source of happiness!

T: What was the inspiration behind your window display?
L: Another brand I carry, Sitka, provided a “wallpaper” that is west coast forest scene. It was actually from a photo taken by one of Sitka’s owners, Andrew Paine. In the photo of the display you can see it in the background. The display window extends around to the left and the theme continues with Sitka clothing on bust forms mounted on larger log rounds. I feel very fortunate to live in a naturally beautiful portion of the planet. This display is a reflection of that appreciation and respect that I have for Mother Nature. I must admit, cutting a tree out of the woods for the display seems to be a bit contradictory though.

T: Anything else our readers should know about Lucid?
L: Lucid is not unlike any independently owned clothing store in any other town. Maybe that’s a board store, maybe a more fashion boutique, perhaps its a retailer of eco friendly products (we are little bit of each of those). The goal with these businesses is to offer something different and unique to the people in that particular area. Also, to support the local culture, be it surfing, skating, arts, music or whatever the local scene is. Support your friendly neighbour store…we appreciate it! If you’d like to keep up with all things Lucid, you can find us on Facebook, Twitter, or our website.

Lucid
35 Commercial St
Nanaimo, BC

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retailer download: akira

admin — Tue, 23 Jun 2009 16:54:45 +0000

Akira is proud to bring One for One to the windy city, making it possible for locals in Chicago to try on and pick up a stellar new pair of TOMS. And because they’re awesome, they will be hosting a killer event this June! Read on to hear the details and get to know our friends at Akira.

How long have you been carrying TOMS?
We have been carrying TOMS for a little over a year.

Why does your store carry TOMS?
We carry TOMS because we love the story behind the company and what they stand for. They offer a product that is comfortable, durable and super-cute! You feel good purchasing them and wearing them!

What shoe has been your best seller?
Our best sellers are the striped/rope bottoms in red and yellow. They’re perfect for summer. Also, everybody loves the basic colors like black and gray.

What is your (personal) favorite TOMS style?
My personal favorite TOMS shoe are the glitter ones. (…can’t wait to get them in again soon!)

Do you get many customers who recognize the shoes?
Tons of people recognize the TOMS shoes, especially since the commercials aired. People love that they are for a good cause.

What makes your store special, why should people come visit?
AKIRA is THE place in Chicago to buy footwear (and pretty much the only one that carries TOMS)!!! We have a wide range of prices and shoes, and a phenomenal, energetic staff. Our customer service and loyalty we build with our clients is what sets us apart from any old shoe store. We love shoes, and our customers are always pleased!

Tell us about the event you have coming up…
So here are the details of our TOMS party. Its June 25th from 4-9pm at the AKIRA Women’s Footwear on 1849 W. North Avenue. Local Chicago artist SARO will be there to paint the shoes. He has a cool graffiti-inspired style and will be using airbrush and stencils! Clients will also be able to paint their own purchased TOMS if they choose as well. It will be a painting party! Release your inner artist:) We’ll have refreshments by Ultimat vodka and gift bags by LUSH Handmade Cosmetics with TOMS purchase! Art supplies were donated by Utrecht on Michigan Avenue and Genesis Art Supplies on Western.

RSVP on Facebook

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happy birthday, TOMS – 3 years today!

admin — Tue, 05 May 2009 17:15:53 +0000

Over the past three years year, TOMS has given close to 150,000 pairs of shoes to children in need around the world thanks to our caring customers. Because of you, we have been able to bring attention to the need for shoes to over 4% of the world’s population.

Since Ben Katz first purchased TOMS on May 5, 2006
Customers have continued to impact the lives of children around the world
Our staff has grown from 1 to 41
We’ve been privileged to work with the over 600 of the best interns a company could ever hope for
Countless generous people opened their homes to host the Vagabonds
TOMS work in Ethiopia has already helped over 15,000 children
This year alone, over 47,000 worldwide participated in One Day Without Shoes
TOMS has hosted domestic Shoe Drops in Mississippi, Kentucky and Louisiana as well as abroad

Celebrate and get involved:

1. Wear your TOMS May 5 and share our story
2. Volunteer in your community
3. Post your volunteer photos and videos to Facebook, YouTube, or MySpace
4. Show kindness to everyone you meet…even if its a simple smile!

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coachella loves TOMS

admin — Tue, 21 Apr 2009 21:59:13 +0000

This past weekend, tens of thousands of people gathered in the middle of the desert to endure extreme heat and killer music. The Coachella Music and Arts Festival is a must-have experience for the music savvy and appropriately so, it’s also a great hot spot for fashion trends. We saw a surprisingly high number of guys kickin’ around in TOMS, but a nice handful of girls in TOMS, too- even one in rust Wrap Boots! Two festival goers got picked up by fashion authorities at Style.com and Elle.com sporting their TOMS…

[Style.com]

[Elle.com]

Were you at Coachella in your TOMS, too? Upload them to Flickr and tag them with “TOMS shoes” and “Coachella” or upload to our Facebook Fan Page.

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TOMS limited edition facebook gifts

bmycoskie — Fri, 10 Apr 2009 19:03:46 +0000

Learn more about the gifts HERE, and purchase one in Facebook’s Gift Shop.

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TOMS celebrates 200m facebook users

bmycoskie — Wed, 08 Apr 2009 14:10:12 +0000

In the past few weeks, TOMS has set some pretty steady records- we had our 100,000 customer come through TOMSshoes.com, we hit 10,000 fans on our Facebook page, and now Facebook is celebrating a pretty amazing milestone of their own.

Today, the 200 millionth user signed up for a Facebook account. I was incredibly honored when TOMS was approached to help them celebrate by partnering in a unique opportunity: the gift application on Facebook allows users to purchase and send virtual teddy bears, corn dogs, cupcakes, and other crazy icons to their friends within the network. Facebook has chosen 16 organizations who have each created 2 special gifts for this 200 million celebration- and the proceeds will be going to the organization’s cause (Friends of TOMS, for us).

We brainstormed for hours on what to include as our 2 gifts- from sailboats to pancakes to a Vagabond van or a mountain of shoes, and ultimately chose 2 gifts that will share the TOMS One for One movement: a shoe with a parachute attached- a playful reference to our Shoe Drop program, and an image of one of our new spring styles. Both gifts are available RIGHT NOW on Facebook, and as an added bonus, TOMS is offering a $5 coupon for every one who sends a gift AND everyone who receives one. Jump over to Facebook and start sharing the One for One movement with your friends!

We’re stoked to see Facebook celebrate this milestone with giving, by bringing together some great organizations, and encouraging all 200 million+ users to support a better tomorrow.

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