This year, Southern California retailer Active has committed to helping 10,000 children in need through their campaign 10K in 2010.  

To give you a little history, Active has supported TOMS since 2007 when we were still in our infancy stage. Working out of Blake’s apartment, we heard of their passion of using retail stores as [...]

I was in Lakeland last week, speaking at Florida Southern College and also got to stop by a really inspiring Style Your Sole event. The community of Lakeland raised enough money to purchase 150 pairs of TOMS so they could host a Style Your Sole for these awesome kids that are supported by local organizations.  [...]

One of the most awesome things TOMS has done from the beginning is encourage customers to customize their TOMS with paints, markers, and fabrics. TOMS fans took off with the idea and Style Your Sole has remained one of our favorite pieces at events. Whether a professional artist takes on the task of creating custom [...]

This past Saturday, all of us girl interns went out to support Project H at the exhibition of their latest initiative, Abject Object. At the event, held at Artecnica, Project H exhibited products that were designed and constructed in skill-building workshops for once-homeless women at the Downtown Women’s Center. TOMS donated old recycled shoes to [...]

Many of us at TOMS had been looking forward to Saturday night for a very long time. The Collaborative Canvas Collection, with artists Brandon Boyd and Kristin Jai Klosterman, launched at UNDEFEATED in Silverlake, CA at 7pm on Saturday September 26th.  Cut from three huge canvases that Brandon and Kristin hand painted a few months [...]

Last night, we hosted an awesome launch party at The Viceroy in Santa Monica to announce that TOMS will now be carried in the hip west-side hotel. Conveniently, its just about my birthday time, too (next week!), so together with my TOMS family, friends old and new, artists, The Viceroy crew and everyone’s awesome guests, [...]

Saturday, TOMS hosted a fun event at Nordstrom South Coast Plaza in Costa Mesa. In addition to the awesome sales staff helping customers find the perfect pair of TOMS, the incredible interns who gave up their Saturdays, and the skilled artists whose creativity blew us away, this event also had some special: the guys of [...]

The 3rd annual GIVE event this past weekend at the Irvine Spectrum Center in Irvine, CA was beyond a success. TOMS teamed up with Cali-based action sports retailer Active and up-and-coming non-profit Krochet Kids to create an energetic atmosphere, which featured a slew diverse live music, live murals, and 13 artists custom painting TOMS for [...]

The Hamptons have long been a summer destination spot, a getaway for those living in the concrete jungle and a resource of instant relaxation. This summer, TOMS is movin’ in, too. With the success of the west coast pop up store this past fall, TOMS has decided to bring the laid-back vibe of SoCal to [...]

Who doesn’t love a chill summer evening, filled with good times, good friends, and awesome hand painted TOMS? TOMS retailer Akira hosted a killer event last week that brought in a great crowd and produced some really creative shoes- check the photos out below. Using spray paint, stencils, acrylic paints, and markers on solid colored [...]