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<channel>
	<title>TOMS Shoes &#187; abbot kinney festival</title>
	<atom:link href="http://www.tomsshoesblog.com/http:/www.tomsshoesblog.com/tag/abbot-kinney-festival/feed" rel="self" type="application/rss+xml" />
	<link>http://www.tomsshoesblog.com</link>
	<description>With every pair you purchase, TOMS will give a pair of new shoes to a child in need. One for One.</description>
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		<title>success of events at TOMS!</title>
		<link>http://www.tomsshoesblog.com/http:/www.tomsshoesblog.com/success-of-events-at-toms</link>
		<comments>http://www.tomsshoesblog.com/http:/www.tomsshoesblog.com/success-of-events-at-toms#comments</comments>
		<pubDate>Mon, 29 Sep 2008 23:14:23 +0000</pubDate>
		<dc:creator>tye.jue</dc:creator>
				<category><![CDATA[HQ Updates]]></category>
		<category><![CDATA[Intern Adventures]]></category>
		<category><![CDATA[abbot kinney festival]]></category>
		<category><![CDATA[Nordstrom]]></category>
		<category><![CDATA[retail marketing]]></category>
		<category><![CDATA[SYS]]></category>

		<guid isPermaLink="false">http://www.tomsshoesblog.com/?p=183</guid>
		<description><![CDATA[A successful week of events here at TOMS! With the long nights and many hours preparing for the TOMS pop-up store &#38; weekend launch at the Abbot Kinney Festival, it was a demanding week of collaborative efforts from all staff and interns.  A massive response from the public, with over 1,000 attendees this past [...]


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			<content:encoded><![CDATA[<p>A successful week of events here at TOMS! With the long nights and many hours preparing for the TOMS pop-up store &amp; weekend launch at the Abbot Kinney Festival, it was a demanding week of collaborative efforts from all staff and interns.  A massive response from the public, with over 1,000 attendees this past weekend at the TOMS Abbot Kinney house!  Regardless of the pop-up store being a major focus this past week, the marketing team still had their outside events to attend and oversee.  Bringing four other interns with me, we spent half the day at Cosa Mesa&#8217;s Nordstrom at South Coast Plaza.  With an ethusiastic staff in B.P. shoes, nearly every customer was given a pair of TOMS to try on, including the wrap boot! From young teens to parents, a wide range of people were around the TOMS Style Your Sole table having their newly purchased TOMS customized!  Thanks to all the Cosa Mesa Nordstrom&#8217;s staff for being TOMS advocates and a great turn out of returning &amp; newly-found TOMS fans in the South Coast Plaza area! Check out the pictures&#8230;<span id="more-183"></span> 
<a href='http://www.tomsshoesblog.com/http:/www.tomsshoesblog.com/success-of-events-at-toms/p9270009' title='p9270009'><img width="150" height="150" src="http://www.tomsshoesblog.com/wp-content/uploads/2008/09/p9270009-150x150.jpg" class="attachment-thumbnail" alt="" title="p9270009" /></a>
<a href='http://www.tomsshoesblog.com/http:/www.tomsshoesblog.com/success-of-events-at-toms/p9270005' title='p9270005'><img width="150" height="150" src="http://www.tomsshoesblog.com/wp-content/uploads/2008/09/p9270005-150x150.jpg" class="attachment-thumbnail" alt="" title="p9270005" /></a>
</p>


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		<title>thank you!</title>
		<link>http://www.tomsshoesblog.com/http:/www.tomsshoesblog.com/thank-you</link>
		<comments>http://www.tomsshoesblog.com/http:/www.tomsshoesblog.com/thank-you#comments</comments>
		<pubDate>Mon, 29 Sep 2008 19:29:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[HQ Updates]]></category>
		<category><![CDATA[abbot kinney festival]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[pop up store]]></category>
		<category><![CDATA[style your sole]]></category>
		<category><![CDATA[toms shoes]]></category>

		<guid isPermaLink="false">http://www.tomsshoesblog.com/?p=178</guid>
		<description><![CDATA[We had an awesome time this past weekend launching our first ever retail store on Abbot Kinney. If you weren&#8217;t able to join us, we hope you come by some time this month to check out how COOL this space is. Bring your friends and buy some shoes, hang out and watch our documentary, feed [...]


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			<content:encoded><![CDATA[<p>We had an awesome time this past weekend launching our first ever retail store on Abbot Kinney. If you weren&#8217;t able to join us, we hope you come by some time this month to check out how COOL this space is. Bring your friends and buy some shoes, hang out and watch our documentary, feed your creativity in our CREATIVE COLLABORATIVE space in the back room, or just drop by to say Hello!</p>
<p>click more to see pics&#8230;<span id="more-178"></span></p>
<p><img class="alignnone" title="Pop Up Store" src="http://farm4.static.flickr.com/3153/2898606263_1afb53bc00.jpg?v=0" alt="" width="500" height="333" /></p>
<p><img class="alignnone" title="creative collaborative" src="http://farm4.static.flickr.com/3263/2899485094_faed99714a.jpg?v=0" alt="" width="500" height="333" /></p>
<p><img class="alignnone" title="Outside the Pop Up Store" src="http://farm4.static.flickr.com/3095/2898604601_d95da3322a.jpg?v=0" alt="" width="500" height="333" /></p>
<p><img class="alignnone" title="bar inside" src="http://farm4.static.flickr.com/3187/2898602579_c3822f87ea.jpg?v=0" alt="" width="500" height="333" /></p>
<p><img class="alignnone" title="collage" src="http://farm4.static.flickr.com/3274/2899446528_87c0a07c9f.jpg?v=0" alt="" width="500" height="333" /></p>
<p><img class="alignnone" title="art out back" src="http://farm4.static.flickr.com/3270/2899457426_f8a61a2446.jpg?v=0" alt="" width="500" height="333" /></p>
<p><img class="alignnone" title="TOMS on street" src="http://farm4.static.flickr.com/3194/2898610357_86a5fb321c.jpg?v=0" alt="" width="500" height="333" /></p>
<p><img class="alignnone" title="front of store" src="http://farm4.static.flickr.com/3038/2898604269_ceec4f22fb.jpg?v=0" alt="" width="333" height="500" /></p>
<p><img class="alignnone" title="TOMS" src="http://farm4.static.flickr.com/3030/2899457854_b7cacb292a.jpg?v=0" alt="" width="500" height="333" /></p>
<p><img class="alignnone" title="purchases" src="http://farm4.static.flickr.com/3292/2899460902_cab92b92c7.jpg?v=0" alt="" width="333" height="500" /></p>
<p><img class="alignnone" title="shoes in store" src="http://farm4.static.flickr.com/3285/2898616049_487dc40ff9.jpg?v=0" alt="" width="500" height="333" /></p>
<p><img class="alignnone" title="timeline room" src="http://farm3.static.flickr.com/2254/2899466228_60b139db3f.jpg?v=0" alt="" width="500" height="333" /></p>
<p><img class="alignnone" title="timeline room2" src="http://farm4.static.flickr.com/3174/2899449510_5889143056.jpg?v=0" alt="" width="500" height="333" /></p>
<p><img class="alignnone" title="SYS" src="http://farm4.static.flickr.com/3126/2898625729_fa37b99128.jpg?v=0" alt="" width="500" height="333" /></p>
<p><img class="alignnone" title="leah in garage" src="http://farm4.static.flickr.com/3189/2898626529_d815a121ef.jpg?v=0" alt="" width="500" height="333" /></p>
<p><img class="alignnone" title="jowen" src="http://farm4.static.flickr.com/3234/2898632785_7248b46c7f.jpg?v=0" alt="" width="333" height="500" /></p>
<p><img class="alignnone" title="artist sign" src="http://farm4.static.flickr.com/3052/2898616263_f89be6d170.jpg?v=0" alt="" width="333" height="500" /></p>
<p><img class="alignnone" title="blake and film crew" src="http://farm4.static.flickr.com/3222/2899470512_a5701229d2.jpg?v=0" alt="" width="333" height="500" /></p>
<p><img class="alignnone" title="suzy in shoe store" src="http://farm4.static.flickr.com/3150/2899471796_d05564b48c.jpg?v=0" alt="" width="500" height="333" /></p>
<p><img class="alignnone" title="painting shoes" src="http://farm4.static.flickr.com/3127/2898630347_96a21ee693.jpg?v=0" alt="" width="333" height="500" /></p>
<p><img class="alignnone" title="DJ" src="http://farm4.static.flickr.com/3075/2898637795_7de2a457be.jpg?v=0" alt="" width="500" height="333" /></p>
<p><img class="alignnone" title="bar" src="http://farm4.static.flickr.com/3202/2898636867_2ff43c53c0.jpg?v=0" alt="" width="500" height="333" /></p>
<p><img class="alignnone" title="graffiti at night" src="http://farm4.static.flickr.com/3173/2899482944_d880b4d49d.jpg?v=0" alt="" width="500" height="333" /></p>
<p><img class="alignnone" title="graff" src="http://farm4.static.flickr.com/3189/2898641149_9bdac4b529.jpg?v=0" alt="" width="500" height="333" /></p>
<p><img class="alignnone" title="more graffiti" src="http://farm4.static.flickr.com/3216/2899484336_be2ed21360.jpg?v=0" alt="" width="500" height="333" /></p>


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		<title>it&#8217;s coming&#8230;</title>
		<link>http://www.tomsshoesblog.com/http:/www.tomsshoesblog.com/its-coming</link>
		<comments>http://www.tomsshoesblog.com/http:/www.tomsshoesblog.com/its-coming#comments</comments>
		<pubDate>Wed, 24 Sep 2008 20:02:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[HQ Updates]]></category>
		<category><![CDATA[abbot kinney festival]]></category>
		<category><![CDATA[pop up store]]></category>
		<category><![CDATA[retail store]]></category>
		<category><![CDATA[toms shoes]]></category>

		<guid isPermaLink="false">http://www.tomsshoesblog.com/?p=154</guid>
		<description><![CDATA[How does TOMS prepare to launch their first ever- really incredible- one month only- POP UP STORE?
Hm&#8230;.. (click more to see!)


extensive planning

detailed story boards

extreme collaboration

perfected furniture building

serious wood shop set up outside our office


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			<content:encoded><![CDATA[<p>How does TOMS prepare to launch their first ever- really incredible- one month only- POP UP STORE?</p>
<p>Hm&#8230;.. (click <em>more</em> to see!)</p>
<p><span id="more-154"></span></p>
<p><a href="http://www.tomsshoesblog.com/wp-content/uploads/2008/09/p1010358.jpg"><img class="alignnone size-medium wp-image-161" title="p1010358" src="http://www.tomsshoesblog.com/wp-content/uploads/2008/09/p1010358-300x225.jpg" alt="" width="300" height="225" /></a></p>
<p>extensive planning</p>
<p><a href="http://www.tomsshoesblog.com/wp-content/uploads/2008/09/p1010357.jpg"><img class="alignnone size-medium wp-image-159" title="p1010357" src="http://www.tomsshoesblog.com/wp-content/uploads/2008/09/p1010357-300x225.jpg" alt="" width="300" height="225" /></a></p>
<p>detailed story boards</p>
<p><a href="http://www.tomsshoesblog.com/wp-content/uploads/2008/09/p1010359.jpg"><img class="alignnone size-medium wp-image-160" title="p1010359" src="http://www.tomsshoesblog.com/wp-content/uploads/2008/09/p1010359-300x225.jpg" alt="" width="300" height="225" /></a></p>
<p>extreme collaboration</p>
<p><a href="http://www.tomsshoesblog.com/wp-content/uploads/2008/09/p1010361.jpg"><img class="alignnone size-medium wp-image-156" title="p1010361" src="http://www.tomsshoesblog.com/wp-content/uploads/2008/09/p1010361-300x225.jpg" alt="" width="300" height="225" /></a></p>
<p>perfected furniture building</p>
<p><img class="alignnone" title="wood shop" src="http://farm4.static.flickr.com/3093/2885834696_7accc5b5ff.jpg?v=0" alt="" width="263" height="350" /></p>
<p>serious wood shop set up outside our office</p>


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		<title>THIS WEEKEND!</title>
		<link>http://www.tomsshoesblog.com/http:/www.tomsshoesblog.com/this-weekend</link>
		<comments>http://www.tomsshoesblog.com/http:/www.tomsshoesblog.com/this-weekend#comments</comments>
		<pubDate>Mon, 22 Sep 2008 21:42:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[HQ Updates]]></category>
		<category><![CDATA[abbot kinney festival]]></category>
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		<category><![CDATA[help]]></category>

		<guid isPermaLink="false">http://www.tomsshoesblog.com/?p=151</guid>
		<description><![CDATA[August we launched the new Wrap Boot- the first new product TOMS Shoes has added to the line since it&#8217;s beginning in May 2006. September we brought out the men&#8217;s Stitch Out- a wider, more masculine alpargata for all those manly TOMS fans to kick around in. So what are we getting in to for [...]


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			<content:encoded><![CDATA[<p>August we launched the new Wrap Boot- the first new product TOMS Shoes has added to the line since it&#8217;s beginning in May 2006. September we brought out the men&#8217;s Stitch Out- a wider, more masculine alpargata for all those manly TOMS fans to kick around in. So what are we getting in to for October? <strong>A retail store</strong>. For one month only, TOMS Shoes will be opening a pop-up store on Abbot Kinney in Venice, CA. We&#8217;re kicking it off  <strong>this Saturday (Sept 27th) at 11am</strong> with an all day Style Your Sole Event and then after-party when the sun goes down. Definitely mark off your calendars for this one, its sure to be an incredible night in TOMS history.</p>
<p><a href="http://www.tomsshoesblog.com/wp-content/uploads/2008/09/abbotkinney.jpg"><img class="aligncenter size-medium wp-image-152" title="TOMS Pop Up Store" src="http://www.tomsshoesblog.com/wp-content/uploads/2008/09/abbotkinney-255x300.jpg" alt="" width="255" height="300" /></a></p>
<p>But did you think we would stop the fun after just one weekend?</p>
<p><span id="more-151"></span></p>
<p>Every night for the next month we will have artists in the house customizing TOMS from 5-7pm, with occassional nights dedicated to teaching new art techniques; we will be putting up a gallery of <span style="font-family: Century Gothic;"><span style="font-size: medium;"><span style="font-size: 13px;">pictures from famed LA nightlife photographer Cobra Snake; and you can stop by anytime and check out our documentary, <em>For Tomorrow</em>. </span></span></span></p>
<p>Check back for updates, or join our <a href="http://www.new.facebook.com/home.php#/pages/TOMS-Shoes-Shoes-for-Tomorrow/8416861761" target="_blank">Facebook Page</a>. And post this flier everywhere you can think of!</p>


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		<item>
		<title>Intern Observations (part 1)</title>
		<link>http://www.tomsshoesblog.com/http:/www.tomsshoesblog.com/intern-observations-part-1</link>
		<comments>http://www.tomsshoesblog.com/http:/www.tomsshoesblog.com/intern-observations-part-1#comments</comments>
		<pubDate>Mon, 22 Sep 2008 20:23:37 +0000</pubDate>
		<dc:creator>aludwin</dc:creator>
				<category><![CDATA[Intern Adventures]]></category>
		<category><![CDATA[abbot kinney festival]]></category>
		<category><![CDATA[intern]]></category>

		<guid isPermaLink="false">http://www.tomsshoesblog.com/?p=140</guid>
		<description><![CDATA[
&#8220;take advantage of each day at TOMS, because these few months are going to go by so fast&#8230;&#8221;
One of my favorite things thus far, is being a part of &#8220;all staff&#8221; meetings where we find out exciting company news/events/meet new people. I love watching the team come together, from the Big Shoes to Sole(searching) Interns, [...]


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			<content:encoded><![CDATA[<p><a href="http://www.tomsshoesblog.com/wp-content/uploads/2008/09/n79100473_31050768_4373.jpg"><img class="aligncenter size-medium wp-image-141" src="http://www.tomsshoesblog.com/wp-content/uploads/2008/09/n79100473_31050768_4373-225x300.jpg" alt="" width="225" height="300" /></a></p>
<p style="center;">&#8220;take advantage of each day at TOMS, because these few months are going to go by so fast&#8230;&#8221;</p>
<p>One of my favorite things thus far, is being a part of &#8220;all staff&#8221; meetings where we find out exciting company news/events/meet new people. I love watching the team come together, from the Big Shoes to Sole(searching) Interns, we get to participate in the excitement of Giving. Knowing that a big event may be coming, such as the awesome Vagabond Tour or the Abbot Kinney Festival Pop-Up Store, will bring in new customers and in turn give thousands of shoes to children around the world makes my job, still, the greatest job I could ask for. The next months will be deeply cherished and be worked to the bone, knowing that my work ethic is a piece of what adds to the amount of bare feet covered.</p>


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		<item>
		<title>a few weeks into the internship: perspective</title>
		<link>http://www.tomsshoesblog.com/http:/www.tomsshoesblog.com/a-few-weeks-into-the-internship-perspective</link>
		<comments>http://www.tomsshoesblog.com/http:/www.tomsshoesblog.com/a-few-weeks-into-the-internship-perspective#comments</comments>
		<pubDate>Mon, 22 Sep 2008 20:21:48 +0000</pubDate>
		<dc:creator>tye.jue</dc:creator>
				<category><![CDATA[Intern Adventures]]></category>
		<category><![CDATA[abbot kinney festival]]></category>
		<category><![CDATA[intern]]></category>
		<category><![CDATA[retail marketing]]></category>

		<guid isPermaLink="false">http://www.tomsshoesblog.com/?p=145</guid>
		<description><![CDATA[I know a lot of people think their job is mundane, often checking the time to see when the 8 hour work day is over but at TOMS&#8230; never! With the vagabond US tour kicking off and the mass amounts of events and plannings in the marketing department, work is busy busy busy. and i [...]


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			<content:encoded><![CDATA[<p><a href="http://www.tomsshoesblog.com/wp-content/uploads/2008/09/toms-popup-store_kickoff-invite2.jpg"><img class="aligncenter size-medium wp-image-147" src="http://www.tomsshoesblog.com/wp-content/uploads/2008/09/toms-popup-store_kickoff-invite2-255x300.jpg" alt="" width="255" height="300" /></a>I know a lot of people think their job is mundane, often checking the time to see when the 8 hour work day is over but at TOMS&#8230; never! With the vagabond US tour kicking off and the mass amounts of events and plannings in the marketing department, work is busy busy busy. and i love it. I think the freedom and ability to take control of most/all of the decisions has been a huge plus factor for my position as an intern. Being included &amp; involved in meetings and conference calls has not only given me major learning experiences, but also allowed us to provide feedback and input in crucial moves within TOMS. With the <a href="http://abbotkinney.org/">Abbot Kinney Festival</a> coming up I&#8217;m very stoked with the entire staff/intern effort to make a this a HUGE success.</p>
<p>Hope to see you all there!</p>


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