TOMS Shoes » 30k in 30 days

did we reach our goal?!

admin — Wed, 24 Dec 2008 20:25:24 +0000

The past 30 days have been a whirl-wind. In addition to the expected Holiday rush that commences after Thanksgiving, things were particularly busy at the TOMS HQ.

30,000 pairs of shoes in 30 days…. can we do it?!

Christmas has now snuck up on us, and the 30 day deadline we set for ourselves has ended. And now you’re starting to ask us, “I shared your video, I bought a pair of shoes, I posted the campaign on my blog… SO DID WE REACH THE GOAL??”

Yes we did.

Did we go ABOVE AND BEYOND the goal?
YES.

We hit 37,000, amigos. THATS PRETTY COOL.
We united, we had a mission, and we blasted through the finish line.

Thank you to all of you who helped us in every little way. 30,000 pairs of shoes will be given to children in Ethiopia on your behalf.

Happy Holidays, see ya in the new year!

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put your running shoes on

admin — Thu, 18 Dec 2008 02:35:16 +0000

As we revved up for the Holiday season, Blake (founder and Chief Shoe Giver of TOMS Shoes) proposed a huge goal: “Lets reach 30,000 pairs of shoes in 30 days, to allow us to GIVE 30,000 pairs of shoes to children in Ethiopia.” After he announced the news, we all scurried back to our desks with big eyes and busy hands, and started drafting ideas: We have to send a link to everyone we know, We’ll each change our e-mail signature and voice mail to promote 30k in 30 days, We have to reach out to the most powerful people in our address books… The next weeks were spent preparing banners and share pages, Facebook Events and a stellar Holiday video, and finally the campaign launched on November 20th. The 30k in 30 days video, created by our friends at BORN Inc., was stamped on our homepage, our YouTube Channel, our Facebook Pages, and our blogs… the viral expansion began. In just over two weeks, the video had over 35,000 views. Its been embedded on countless blogs, video sites, and social media outlets: some our own efforts, others by fans and friends of TOMS. And we were seeing the results: the ShoeMeter on our homepage passed 9k… passed 15k… inched closer and closer to 30,000. We ran contests, tweeted, and changed our iChat icons to keep the momentum going, and now with 3 days left in the campaign, we are in sprint mode.
Seeing so many individuals come together towards one goal, is truly a blessing during the Holiday season. WE are making an impact. WE are creating the change we wish to see in the world. Your support thus far has been exceptional. You’ve blown us away, really. Now in these last few days of our campaign- lets make that final push. Post our link one last time, forward the video that friend of a friend, invite your sister’s boyfriend’s aunt to our Facebook Event… tell them that our meter is rising to 24k tonight, but that isn’t quite the finish line.
And lastly, THANK YOU for not only wanting to see change in this world, but for being part of the movement that is making it happen.

Happy Holidays… let’s sprint.

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how you will spend less and give more

admin — Tue, 09 Dec 2008 18:59:05 +0000

For the past week or so, we’ve been running a contest on our Facebook 30k in 30 days Event page. We asked you guys to tell us how you are sharing the message of “SPEND LESS GIVE MORE” this Holiday season, and the response was awesommmmme. Over 100 wall posts?! Perfect. It went so well, in fact, we’re going to run ANOTHER contest: Upload a Holiday pic of you or a friend in TOMS to our Facebook Page (not the Event Page), and by Friday you could be the proud owner of a brand new pair of TOMS.

Click to see our favorites, and check our FB Event Page to see who won a new TOMS t-shirt!

Haley Cox Williams (University of Louisiana at Lafayette) wrote
at 10:16am on December 3rd, 2008
I’m from Louisiana, so year I’m making homemade Pralines with local pecans & cane sugar. Sure beats fighting the crowds at the mall!!

—–

Dave Ott wrote
at 11:20am on December 3rd, 2008
I run shuteyes.org, an awareness site centered around member driven content (moments of awarness). This month we are doing a feature called 25 days of responsible giving leading up to the holidays. Toms shoes 30k in 30 days is the 1st day because I love the cause so much. http://shuteyes.org/features/2008-25-days-of-christmas/

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Jess McCoy (The Classical Academy) wrote
at 12:49pm on December 3rd, 2008
I’m going to buy art suppplies and sell projects to local buisnesses, to raise money for my missions trip to mexico.
i’m also buying toms shoes and painting them for my friends. (they really like the ones i painted for myself lol)

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Nina Coyle (Independence High School) wrote
at 1:12pm on December 3rd, 2008
I’m buying books for school children in Uganda and writing letters to troops this year.

-and-

I just want to say that this is an awesome cause! I’ve had my burlap TOMS for almost two years now, and they are by far my favorite shoes – holes and all. I will most definitely be spreading the word about this challenge.

—–

Jeremy Taylor (Atlanta, GA) wrote
at 4:34pm on December 3rd, 2008
First, I bought my 2 month old nephew a TOMS’ “be the change” baby outfit and size 2 baby TOMS for Christmas. He’s gonna look like a stud when can fit into them!
In a few weeks I’m having people over to my place for coffee, donuts, and to sing bad Christmas carols and a few of us are going to perform some special arrangements of Christmas hymns. We’re also going to be talking about Advent Conspiracy (adventconspiracy.org) and TOMS 30k in 30 days is going to be the main cause we’re going to support as part of Advent Conspiracy. Be the change!

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Criselda Vasquez (Grand Canyon) wrote
at 4:23pm on December 3rd, 2008
As a classroom teacher that sees all of the elementary school, I have a TOMS flag in my classroom. The students look to see which ones I am wearing each day. They love the silver sparkly ones and are always asking how many shoes I have given away to others. TOMS have become very popular.

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Nicholas Chrzan (IUPUI) wrote
at 2:51pm on December 3rd, 2008
To inform my friends, family and co-works about Toms I sent out an e-mail. In the e-mail I explained the basic concept of Toms, the reason I am a huge supporter of Toms and how they can help as well.

I also included a link to the page and video about the 30000 shoes! My friends and family have responded amazingly!! They all want to know more information about Toms!

It is encouraging to me, because I can see the news of Toms spreading across my to my friends friends and so much more. I hope to send out more e-mails in the near future.

I have also posted the Toms website on my facebook page and I have put up messages about Toms on my status for facebook.

I encourage everyone to spread the word!!!!

—–

Casey Beck (Texas A&M) wrote
at 9:35am on December 4th, 2008
My date and I wore TOMS to a semi-formal date party last night — we got tons of compliments. Also, I just got another pair of TOMS for the 30K in 30 days. The “BE THE CHANGE” ones. I thought that was appropriate considering the cause.

—–

Lindsey Tyler (Los Angeles, CA) wrote
at 8:58am on December 4th, 2008
I bought TOMS for all my family and friends for Christmas! My mom owns her own company and on the billing for this past month that goes out this weekend, we added the link for the TOMS 30k in 30 days video hoping to get the word out there and help many many kids!!! On the company’s website, we are going to add the TOMS video link as well. I want to help as many kids as possible and am hoping that this will help!
I ♥ TOMS!

—–

Ari Newton (Parkland) wrote
at 2:09pm yesterday
TOMS is an organization that is really close to my heart. Shoes and helping children…who doesn’t love that?
Last year my boyfriend and I stumbled across the website and bought each other TOMS for Christmas. Ever since then, I’ve made a promise that if I want to buy a gift for someone, it must benefit the lives of others first. Getting away from the commercialism in the United States is difficult, but with the help of TOMS I know I’m not just buying into the world we live in.

They way I’m striving to help the 30k in 30 days started at my small youth group. I spread the world to 9 girls, who each have made the same promise I made. We love wearing our TOMS together in our community. We have also made several announcements when out Community meets each Sunday night, and I know that more and more people get inspired each day.

Good luck TOMS, this is a great thing to be doing.

—–

Michael Thomas Grothe (Minneapolis / St. Paul, MN) wrote
at 12:16pm on December 7th, 2008
我爱TOMS shoes.我要买多.你们是很好.太好了！

I LOVE TOMS shoes. One way i spread the word is that I always wear my White Canvas TOMS at Martial Arts clinics and tournments (they match great with my dobak!) and since they look a lot like the Chinese kung fu shoes, people always ask and complement about them so i tell the story.
In my speach class there is a “sales presentation” that we must give, and Toms Shoes will be the perfect topic.
And whether or not they like it my Family is getting Toms for christmas, because its not just my fam and friends that are getting TOMS, children i have never met will also be blessed with TOMS.
But the best way to “Spend less give more” is giving my voice and spending time talking with people about what TOMS is doing and how others can help.
谢谢.

~Michael

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David Norton (Appalachian State) wrote
at 11:16am on December 6th, 2008
the biggest way to spend less and give more is to give yourself, your time, your love and compassion for those who have less than what I personally have. Even if you don’t have physical money help educating more people about a cause like TOMS is often the most people can do. But if people do not hear about the cause they will never help.
This Season Give:
your heart
your voice
your passion
your compassion
your knowledge
your love
give YOU

—–

Lauren Roberts (Mt. Vernon Nazarene) wrote
at 4:47pm on December 4th, 2008
A friend of mine was wearing TOMS at work and I immediately fell in love with not only the shoes, but the vision and message the TOMS company has. Reading the vision of TOMS shoes really made me realize how incredibly lucky and blessed we all are . . . just to own shoes. We are so lucky to have the simple things in life, the things we take for granted, just because we live with them every day. I think we all should learn that spending so much on yourself or your friends is not what matters during the holidays (or every day). What matters is your heart. To give with your heart, to love those you don’t even know, is what giving truly is.

Spend less.
Give more.

It makes for a beautiful world

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still trying to figure out the perfect holiday gift?

rachontheroad — Tue, 09 Dec 2008 18:50:03 +0000

Hannah and I recently wrote a TOMS holiday jingle for a little Vagabond video competition. We think it’s pretty perfect and wanted to share it with the rest of the world! Steal it! Sing it to your friends, families, pets, teachers, mailman, WHOEVER– it’s really catchy; we sing it constantly. But to be fair–it’s in equal parts lame and TOTALLY awesome– you’ve been warned!

Help us reach our goal of 30k in 30 days! Check our the latest update at TOMSshoes.com
One for One

jingle bells jingle bells jingle all the way
oh what fun it is to buy TOMS shoes this holiday-HEY!

for every pair you buy, we’ll give one pair away
at TOMS shoes online store, for shipping you won’t pay!

shoes in green and red, glitters, boots, and plaids
what fun it is to online shop, free shipping is so rad!

jingle bells jingle bells jingle all the way
oh what fun it is to buy TOMS shoes this holiday-HEY!

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huffington post

admin — Thu, 04 Dec 2008 17:23:15 +0000

Click here to read Blake’s featured story on The Huffington Post! Help us out and DIGG it!

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we’re gettin there!

admin — Wed, 03 Dec 2008 23:01:29 +0000

We are about 2 weeks in to our 30k in 30 days campaign, and our “shoe”meter is rising!!

We also have 915+ people who have pledged their support on Facebook (we’re running a contest there, too: Post a comment on the Wall telling us how you are spreading the word about “SPEND LESS GIVE MORE” to win a TOMS t-shirt!);

30,100+ video views on our YouTube Channel;

and 13 comments on the video!

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love the blogosphere

admin — Mon, 01 Dec 2008 19:40:39 +0000

Just wanted to extend a huge THANK YOU to all the bloggers who are helping us get the message out about not only TOMS Shoes and our One for One mission, but specifically the 30k in 30 days campaign. I’ve seen so many blog postings with our video or a badge from our share page (and a ton of tweets, too!). The Holidays are in full swing, and this campaign is already 1/3 of the way through! If you haven’t checked out our super user-friendly share page, please do so (in between your Cyber Monday shopping today, of course!).

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30k in 30 days

admin — Wed, 26 Nov 2008 19:46:03 +0000

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thank you for the holiday video!

bmycoskie — Fri, 21 Nov 2008 19:09:14 +0000

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help us reach our goal: 30k in 30 days

admin — Thu, 20 Nov 2008 18:33:42 +0000

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