A successful week of events here at TOMS! With the long nights and many hours preparing for the TOMS pop-up store & weekend launch at the Abbot Kinney Festival, it was a demanding week of collaborative efforts from all staff and interns. A massive response from the public, with over 1,000 attendees this past weekend at the TOMS Abbot Kinney house! Regardless of the pop-up store being a major focus this past week, the marketing team still had their outside events to attend and oversee. Bringing four other interns with me, we spent half the day at Cosa Mesa’s Nordstrom at South Coast Plaza. With an ethusiastic staff in B.P. shoes, nearly every customer was given a pair of TOMS to try on, including the wrap boot! From young teens to parents, a wide range of people were around the TOMS Style Your Sole table having their newly purchased TOMS customized! Thanks to all the Cosa Mesa Nordstrom’s staff for being TOMS advocates and a great turn out of returning & newly-found TOMS fans in the South Coast Plaza area! Check out the pictures…

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Tags:   abbot kinney festival · Nordstrom · retail marketing · SYS
Categories: HQ Updates  Intern AdventuresNo Comments