style your sole goes global

February 22nd, 2010 by admin

The “release your inner artist” “get your creative on” event that we all know and love, Style Your Sole, just made the jump across the pond. This past weekend, Chief Shoe Giver Blake Mycoskie put his college speaking tour and in-office duties on hold to pick up a sharpie and a paint brush for the first ever UK Style Your Sole event at leading UK fashion retailer Topshop. Topshop has become a “major style authority and one of fashion’s biggest success stories” (as they mention on their website… and we totally agree) and we were all super excited to be part of their London Fashion Week event schedule.

Philippa, TOMS UK PR Director, says, ” It was a brilliant day, the artists were busy all day and probably painted about 30-40 pairs. Customers loved it, we saw a lot of TOMS fans, and TopShop were really pleased – all in all it was a very inspiring and successful Style Your Sole event!”

Check out all the photos below! Any of our UK readers out there make it to the event?

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