TOMS: How did you hear about TOMS originally?
THALIA: Good ol’ Garett, when he was the first TOMS rep for action sports [and now the 'go-to' guy at TOMS], came in so amped on this new shoe company that was coming out. I think it was his first time in our shop and he was freaking out on all the small, independent brands we had. We were one of the very first accounts he showed TOMS Shoes to, and after wearing the shoes, hearing the TOMS story, and checking all the designs, TOMS took over a corner of the shop!

TOMS: How long have you been carrying TOMS?
THALIA: Since August 2007!

TOMS: What types of events have you done with TOMS and how has it helped your business?
THALIA: We’ve had some really successful events in the past with TOMS, that included art shows, custom shoes painting, and live music with bands like The Japanese Motors and local favorites The Growlers. Our most recent event was especially unique, called Vintage, where we showed super rare, 16mm footage of Laguna Beach lifestyle and surfing from the 1960’s, had live music by The Pawnshop Kings, a sidewalk BBQ for free, and local artists painting on TOMS. We nearly sold through all of our stock in TOMS and had locals and tourists alike coming through until 10pm.

TOMS: What makes your store special, why should people come visit?
THALIA: We are proud to show people a different side of the surf industry. A side more dedicated to the arts and not senseless graphics and logos. We support small, independent brands from all over the world, Japan to Australia to the UK. We carry unique, handmade clothes from local and independent makers, an eclectic mix of music in CD’s and vinyl, and art books by those who inspire our shop. When you walk into our store there’s always something new to check out- or old, as you’ll notice our rad collection of vintage surfboards and skateboards from all eras.

TOMS: If you could name your favorite pair of TOMS what would it be and why?
THALIA: The Cordones! Even though they’re not even out yet, and we haven’t worn them, they have got to be the coolest, most unique shoe to come out in a long time! We can’t wait to get those bad boys in.

TOMS: Why are you passionate about what you do and why are you driven towards bringing positive change to the world?
THALIA: Encouraging those around us to pursue their creative dreams is something we really push here at Thalia Surf. It is no coincidence that we are located in the small art colony of Laguna Beach. Surfing is our passion and if we are able to leave our small thumbprint on such a large, corporate industry, then we’ve done our job. And now being able to work with TOMS, we’ve hopefully been able to help more than just surfers but kids in need, too.

TOMS: Anything else you’d like us to include?
THALIA: Come on down to the shop in Laguna Beach, Ca. or check out what we’re up to on our online store. Shop local!

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