TOMS: How did you hear about TOMS originally?

SUN DIEGO: The first time we heard about TOMS was in an industry publication. It definitely caught our eye because it explained TOMS One for One concept. We immediately thought that was something we would love to get involved with.

T: How long have you been carrying TOMS?

SD: We have been carrying TOMS now for a little over a year. We received our first shipment Christmas 2008.

T: What shoe has been your best seller?

SD: Our best selling styles have been the Classic Canvas in Black and Ash.

T: Do you get many customers who recognize the shoes?

SD: When we first received them they were a little slow but the people that knew about them were excited that we carried them. Once we did a promotion at our Fashion Valley store with artists painting the shoes for the customers, and then the commercial hit, TOMS blew up. Now both men and women are coming and asking for them on a daily basis. We never thought so many men would want them as well but now it seems like more guys are coming in for them than women.

T: What makes your store special, why should people come visit?

SD: Our focus is to portray the more fashionable and premium side of the Action Sports Southern California Lifestyle. We emphasize customer service as our first priority to all of our sales associates. We teach the importance of having positive attitudes in our industry that has often been stereotyped as having low service standards.

T: Why do you believe in the TOMS movement and the change they are trying to create?

SD: With the current times being what they are and so many people suffering and having a hard time, not only here but all over the world, people are more aware that they need to help others that are even in worse shape than they are…along comes TOMS with an incredible idea: for every pair that is purchased they give a pair away some where in the world where they are desperately needed…being able to help people while helping yourself and buying a great product.  Because of TOMS, there is more awareness being brought forth to all of us of the needy people in this world, which in turn will bring other people and businesses to the forefront of helping others as well.

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