TOMS: How did you hear about TOMS?
SHOE BIZ: We were originally attracted to the brand solely on the basis of its humanitarian direction which was in perfect alignment with our effort to bring awareness of the difficulties orphans/youth were facing around the world.

T: How long have you been carrying TOMS?
SB: Since early 2008.

T: Why does your store carry TOMS?
SB: TOMS has enabled us to indirectly, and without any pre-condition or expectations from our customers, contribute to many children in need of clothing and financial support. TOMS has empowered us to invite many who seek to help others to find a trustworthy and legitimate source to make a purchase and directly contribute to the well-being of a child.

T: What shoe has been your best seller?
SB: The good old fashion, classic canvas slip on.

T: What makes your store special, why should people come visit?
SB: Shoe Biz, since June of 2009, has held over four in-store charity events with the participation of local artists, musicians, and painters to bring awareness and support for the orphans in Africa. The TOMS event held on August 22 was one of the most trafficked, most productive, and well attended charity events we have had so far.

During the TOMS event on August 22, we invited 4 local artists to customize any TOMS purchased. Over 53 TOMS shoes were customized (up to 2 1/2 hour wait), sold over 93 pairs on that Saturday, while Shoe Biz gave 2 pairs of shoes for every pair of TOMS sold that day and matched dollar for dollar for any/and all shoes sold on that day. All proceeds were given to www.youthagainstpoverty.com to help orphans in Africa.

T: Tell us about the event you have coming up…
SB: It is our intention to have a similar TOMS charity event at our Noe Valley location (3810 24th Street, San Francisco) on Saturday, October 24th during Fall Harvest Day. Shoe Biz will join TOMS to give two pairs for every pair of TOMS sold, match dollar for dollar, and donate all the proceeds to www.youthagainstpoverty.com.

T: Any other comments you would like to add?
SB: Through generous contribution of TOMS, we have been able to hold charity events to show that we should come forward and assist those who suffer even more during tough economic times. For days after our August TOMS event, those who heard about our collective contribution came by to support and to purchase TOMS to help the orphanages in Africa and drop locations designated by TOMS. It is the most uplifting experience and a powerful encouragement to see how families are willing to give and to have their children participate in these occasions.

Shoe Biz – Noe Valley
3810  24th Street
San Francisco, CA 94114

Click here for other Shoe Biz locations.

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