Three words: Amazing. Window. Display… they hang a paperdoll for each pair of TOMS sold, to represent the child who will receive a pair of new shoes thanks to that purchase! Meet our friends at Root, a TOMS retailer in Fredericksburg, TX.

TOMS: How did you hear about TOMS?
ROOT: A TOMS representative heard about our store and contacted me. Immediately, when I learned the TOMS story, I was moved and knew that we needed to be a part of it.

T: How long have you been carrying TOMS?
R: Almost a year. We got our first shipment last June.

T: What shoe has been your best seller?
R: The prints are all good. White Ghandi and the University Rope Soles, especially.

T: Do you get many customers who recognize the shoes?
R: Yes, it is amazing to see the range of customers that come in to buy TOMS.

T: What makes your store special, why should people come visit?
R: Our location, for one thing – we are in Fredericksburg, a beautiful and quaint town in central Texas, full of wineries, wildflowers, and bed & breakfasts. But most importantly, our merchandise mix – we carry women’s clothing and accessories from the most current, hip, and sought after labels. Last year, we were named by Lucky Magazine as one of the Top 50 Stores in Texas – and Texas is a big place – so that’s pretty neat. And we believe whole-heartedly in TOMS and the possibility to make a positive change.

Root
306 E. Main St.
Fredericksburg, Texas, 78624
(830) 997-1844

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Tags:   boutique · Fredericksburg · Lucky Magazine · retail · retailer · Root · texas · TOMS retailer · top 50 stores in Texas · TX
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