Atelier & Project was the very first shop to carry TOMS in Korea. Three artists – art director, fashion curator and dessert artist – who own and run this cultural space have supported TOMS from the very beginning!

Interviewee: fashion curator Jiyoung Park, dessert artist Ohyon Paek
interviewd by DongGyu Lim

TOMS: How long have you been working with TOMS?
ATELIER & PROJECT: Since July, 2007.

T: How did you first hear about TOMS and what made you want to carry them?
A&P: Our good friends, Wonsik and Deejay, told us that they would be distributing a very cool & unique shoe called TOMS and explained the One for One concept. We thought the cultural code of ‘GIVING’ really fit our space, and started to carry them. We are very proud to say that we were the 1st retailer to carry TOMS in Korea. Ever since TOMS Shoes has been accepted by many people and grown significantly here!

T: Which pair are your favorite TOMS?
A&P: Silver Glitter and the suede TOMS.

T: Is there a particular moment with a TOMS customer that you’d like to share?
A&P: There are many couples who happen to wear the same t-shirts in Korea. We call them ‘Couple-T’s. Although you can spot many wearing same t-shirts, there aren’t many wearing the same shoes. TOMS provided a range of choices for these couples, and we meet many customers that would buy a pair for themselves and a pair for their loved ones.

T: What other brands do you carry?
A&P: We love to carry brands that have their own identity:

Sperk Mesek(Accessories) / Photo Poche(Photo Book) / Nouvelle Vague(Men’s Clothing) / Harney&Sone(Tea, Drinking), Illy(Coffee) / Atelier&Project original(Bag, Accessories) and vintage collections from our trip abroad.

T: What makes your store special, why should people come visit?
A&P: Atelier and Project consists of three different spaces for three different artists – Art Director Jieun Kim, fashion curator Jiyoung Park and dessert artist Ohyon Paek – and also is an open studio for other artists. Atelier and Project is also a cafe where you can spend your time enjoying nice dessert with coffee or tea.   Our carefully selected brands in our space are a reflection of our trips abroad.  We carefully mix a unique blend of goods in our space while not detracting from our unique identity.

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